The Sydney Eye is the rebranding and refurbishment of the Sydney Tower.

WINNER: NSW TOURISM SILVER AWARD FOR 'MAJOR TOURIST ATTRACTION'

Earthstory acted as the Australian theming consultants for the international theme parks and attractions company Merlin Entertainments, who had taken over the Sydney Attractions group from Village Theme Parks in 2010.

Earthstory worked with an international team, including Merlin Studios based in London, to project manage the theming refurbishment. This included the podium entry level and the tower observation deck. Earthstory also designed and programmed twelve interactives in eight languages for the observation level to enhance the ‘view’ experience.

Watch the demonstration video above.

Earthstory's roles:
PROJECT MANAGEMENT / STORY OVERVIEW / DOCUMENTATION / COMPUTER INTERACTIVES (INC RESEARCH & WRITING, INTERFACE DESIGN, PROGRAMMING, HARDWARE ENCLOSURE DESIGN, & INSTALLATION)